R-COM Consulting are a Manchester firm of intranet and systems consultants who are expanding into Europe and across the states. They've had a logo and a color scheme that has been with them from day one, and is on a range of their support products. Powerpoint. Notepads. Folders. Giveaways.

A refinement of the company logo and the way it is used can have a significant impact upon the performance of the company can become an asset in its own right.

What is important is to examine what we need to do to make the marque work worldwide.


Global Reach

It is also important to establish R-COM Consulting as a parent company, and the R-COM as active public line-brands or wholly owned subsidiaries. R-Com’s main business is presently built around it’s involvement with IBM-Lotus Notes in the areas of technical consulting an end-user training. This strongly suggests that the creation of separate brands for training, technical, consulting and software may be an advantage. The following proposals are made with the smooth implementation of these brands in mind.

R-COM MARQUE



This marque, built from the Verdana font family, is already well established as a corporate identifier, and has been successfully applied to corporate collateral over a period of years. The mark has been applied as a single and dual color application. The color primarily used is Yellow, chosen to reflect the color used by the international software company that forms the core part of their business. This has served the company well.

Lotus Notes has remains the company's major focus - so R-COM wanted to keep the color palette intact. They are a highly respected Lotus Notes Business Partner and need to keep in step with the brand development of the Notes look as IBM develop the brand.



The color used until now is a base printers color, Process Yellow. It is very bright and for all practical purposes acts as a light colored ground for dark lettering. IBM, however, in more recent packaging of their recently acquired product, have introduced a more golden hued yellow tone, which allows more versatility. It is a color that R-COM have used too, in particular on giveaways and collateral printed material.

Here are the two colors side by side, as a test.



Already it is possible to make good use of white lettering and artwork.
Here is our proposal using the revised Yellow ground, and introducing a solid underline band.





The band device is the focus of all the future brands R-COM will introduce. The potential for a logo to help launch new ventures becomes clearer.

For Example:



Since so much of the R-Com business revolves around the Lotus Notes product it is a good idea to reflect and anticipate the changes in the way Notes is marketed by IBM. The easiest way to do this is to introduce a third color to the new brand that is in step with the product packaging.



And this can be branded in the international forms mentioned earlier.



The brand can be used in One, Two or Three color forms depending on circumstance.

It works equally well on colored backgrounds too:





R-COM's new brand style is now bolder, more confident and versatile enough to break through into a broad range of business ventures without interfering with the core brand. They are able to set up online brands within the style that keeps the trust they have built up with customers.

All this has been achieved by making small but significant changes to the presentation of the logo, waking subtle color changes and keeping the core elements of an already successful logo.

Finally we have devised an online look that brings the site into line with their product, and gives R-COM an authority that compliments the Notes brand whilst keeping their own distinct style.

 

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