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Museum of Art Fort Lauderdale
Email marketing

 Museum of Art | Fort Lauderdale - MOAFL

When TSDG created the new website for the Museum of Art | Fort Lauderdale, an email list was created on the site. A large list of members included local artists, educators, students and art lovers soon grew. This mail list was used for email marketing; to inform email list members about exhibitions, seminars and other events at the museum.

In the examples here, you can see that these emailed marketing messages were branded in the housestyle of the Museum of Art | Fort Lauderdale, mirroring its web look and internet brand.

Al the links on the email marketing pieces are working links; viewers can click through to the MOAFL website. The results of email marketing was closely monitored so the museum was aware of how many recipients opened the email, how many clicked through to the website and which of those links were the most popular, providing valuable marketing and demographic information. See more examples below:

Museum of Art | Fort Lauderdale - MOAFL
Museum of Art | Fort Lauderdale - MOAFL
Museum of Art | Fort Lauderdale - MOAFL - email marketing


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tangled spider design group / TSDG

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Graphic designers, art directors and internet professionals. Based in Ft Lauderdale, Miami, Florida.

Over 20 years experience across a wide range of visual design fields: Magazine publishing, journalism and copy writing, marketing theory and conception, political campaigning, print advertising campaigns, corporate identity logo design and housestyle development, music business packaging and promotion, national and international television broadcasting design and production, internet design, publishing and promotion, branding and logo design and implementation, web design, web design, website graphics, site hosting and web promotion by TSDG.

Tangled Spider Design Group.
Graphic designers, art directors and internet professionals. Based in Ft Lauderdale, Miami, Florida.

Las Olas Blvd, Ft Laud, FL 33301, USA
Las Olas Boulevard, Fort Lauderdale, Florida, United States of America